College of Business and Economics News and Events
by MBA candidate, Sean Luster
Eva Browning is a senior marketing major at Boise State University, and the most recent recipient of the COBEAC scholarship. Growing up in Idaho Falls and being the youngest of six (she has three older sisters and two older brothers who are now scattered around the country and also living abroad), Eva has been striving to do great things since she was young. While attending Skyline High School in her hometown, she was selected to be a Capital Scholar at Boise State University, and she graduated near the top of her class. Coming to Boise to accept her Capital Scholar award made Eva fall in love with the city, the community, the university, and the business college, and she immediately knew where she wanted to pursue her degree after high school.
In the business college, Eva has grown to love various aspects of the marketing field and even had the opportunity to study abroad in Ireland. In particular, she has been intrigued with social media marketing and has developed those skills through internships at Together We Rise (a nonprofit for youth in the foster care system) and Life’s Kitchen (a nonprofit to teach youth life skills), social media work for her father’s law firm, and at St. Paul’s Catholic Student Center. Eva is also the president and events campus minister at St. Paul’s. Through these positions, she has helped coordinate many student events and also had a chance to do a lot of work with social media marketing.
The COBEAC scholarship has contributed to Eva being able to complete her undergraduate education.
“This scholarship has helped me finance this year of school,” she said. “Since I am paying for my education entirely by myself, every bit helps. I am very grateful for the COBEAC scholarship!”
Although she will be sad to leave Boise State University when she graduates in the spring, Eva will look back at her time doing her undergraduate studies as a fantastic experience with amazing professors and opportunities, including the COBEAC scholarship.
Susan Park, chair of the Department of Management and associate professor of legal studies in business, learned recently that her co-authored article “Digital Self-Ownership: A Publicity-Rights Framework for Determining Social Media Rights,” won the 2016 ABLJ Hoeber Memorial Award for Excellence in Research.
Park’s article, co-authored with Patricia Sánchez Abril, examines the right of employees to control a social media profile and its audience. Relying on the legal concept of publicity rights, it argues that employees should be entitled to protection and post-employment retention of social media unless the work falls squarely within the scope of employment.
The article is published in the American Business Law Journal, an Academy of Legal Studies in Business publication and a leading U.S. business law journal.
A column by Nancy Napier titled “A simple tip for college students and grads who want a job” ran in the Idaho Statesman. Napier encourages students to get to know their professors, who will know which organizations are hiring, what areas might be a good fit for students and how they might improve their resumes. Read the full column here.
The Brandt Lecture Series will present Matt Ridley, award-winning author whose books have sold over a million copies, been translated into 30 languages and won numerous awards.
His presentation, titled “How Prosperity Evolves,” begins at 7 p.m., Monday, Nov. 14, in the Student Union Jordan Ballroom.
Ridley’s most recent book is “The Evolution of Everything: How New ideas Emerge.” His TED talk titled “When Ideas Have Sex” has been viewed more than 2 million times. He writes a weekly column in The Times and writes regularly for the Wall Street Journal.
The Brandt Foundation Lectures are made possible by the generosity of the John H. and Orah I. Brandt Foundation. The purpose of the Brandt Foundation Lectures is to bring noted speakers to campus who have made important contributions to public understanding of individual liberty, free markets, limited government and the Constitution. Beginning with the 2004 inaugural lecture by Nobel Laureate James M. Buchanan, the Brandt Foundation Lectures have attracted large audiences and contributed significantly to Boise State and the community at large. The annual lectures are free and open to the public and no tickets are required. Free parking will be provided in the Lincoln Avenue Parking Garage next to the Student Union Building on the night of the event.
Learn more about Ridley on his website at mattridley.co.uk.
COBE faculty members Shelle Poole and Leslie Koppenhafer have created a new student organization, W.O.W.: Women of the Workplace. This organization will reach across disciplines to mentor, educate, encourage and strengthen female students at Boise State University, preparing them for the workplace.
A meet-n-greet is plan for interested students at 4-6 p.m. Sept. 28 in Micron Business and Economics (MBEB), Room 4201 – the Williams Executive Boardroom. Light refreshments will be served.
Once the idea started to take shape and even though student leadership hasn’t been selected, Poole and Koppenhafer acted quickly and organized the first event themselves because of the importance of having a group like this on campus.
COBE associate dean, Keith Harvey applauds Poole’s and Koppenhafer’s initiative. He is excited and proud to see COBE leading a campus wide effort to promote women in the workplace.
“Wow is the word that comes to mind!” said Harvey.
For events like group discussion, guest speakers, and/or service projects, some of the topics WOW has planned are:
- Work life balance
- Language/vocabulary at work
- Breaking stereotypes
- Supporting other women at work
- Stepping up/leaning in
- Owning your space
- Professional etiquette
- Working in a male dominated culture
- Salary negotiations
- Multi-generational workplace
Other departments and colleges that are working to make this happen are:
- Extended Studies
- Gender Studies
- Health Sciences
- Political Science
For more information email womenworkplace
Hannah Coad, MBA candidate in the Career Track program, won the Design Management Institute’s (DMI) 2016 Student Essay Competition under COBE professor of design thinking, Christy Suciu.
In her essay, Coad highlighted the importance of implementing more design thinking within higher education specifically in business schools. She sited an example of the Hult Prize social enterprise competition in Shanghai, China, where Coad and her team implemented design thinking to come up with a solution to aid developing urban communities. Design thinking was a key factor in their team’s success.
“Putting creativity to work in business requires a number of skills, all of which are vital to design thinking. Having a degree in biochemistry, I liken design thinking to the scientific method, which utilizes a number of the same processes. Research, discovery, testing, collaboration, prototype building and evaluation are key to the cycle of success. Throughout idea evolution one must show openness to new systems, methods, and processes,” wrote Coad.
Also covered in her essay was the importance of design thinking in today’s markets.
“Training rising business professionals the skills of design thinking implementation is critical not only to their own well-being but to the success of our economy and the global marketplace. In an age of changing tactics, technology, and markets it is the design thinking process that will help keep our society progressing. Creatively solving the toughest business issues is intelligence at its best— intelligence having fun.”
As a winner, Coad will receive complimentary registration to the 2016 DMI Leadership Conference in Boston, Massachusetts and passes to the innovation workshop and DMI’s Innovation Walk, an award value of more than $2,000.
Coad looks forward to attending the Boston conference in late September.
“This is an incredible opportunity to be emerged in the design thinking environment with some of the top experts in the world. In my role as a graduate research assistant for the Department of Management, I have had some experience working on projects utilizing design thinking and found it advantageous to accelerating the business plan process” Coad said.
Representatives from Taiwan, Boise State University and Idaho Department of Commerce Discuss Partnership
On August 15 at the College of Business and Economics, Boise State President Bob Kustra, Vice President of the Division of Research and Economic Development Mark Rudin, Dean of the College of Engineering Amy Moll, COBE faculty Jack Marr and Mark Buchannan, representatives from the Idaho Department of Commerce, and TechHelp hosted the leadership of Taiwan’s Industrial Development Bureau (IDB) and the Taipei Economic and Cultural Representative Office (TECRO) in Seattle to discuss further partnerships between Taiwanese technology businesses, government representatives, and Boise State students, faculty and TechHelp. We look forward to continuing to strengthen ties in the future and build an exchange of ideas and work.