Welcome to the Department of Marketing
The Department of Marketing offers courses leading to an undergraduate degree or minor in marketing. Marketing majors take a general program of study that includes customer behavior, marketing research, marketing planning, and professional selling.
The goal of the Department of Marketing is to prepare students for careers in today’s business world or for graduate school by helping students develop fundamental knowledge and skills in marketing. The curriculum for this major addresses current business trends and the developing global economy through such courses as international marketing and occasional special topics courses. Students gain practical experience through internships at local companies and case studies in marketing courses. These activities teach students to identify and solve business problems typical of today’s rapidly changing business environment.
The Marketing Department at Boise State University’s College of Business and Economics is pleased to offer a two-semester sequence of courses designed to provide students real-world experience and knowledge of advertising agency operations. Led by Jennie Myers, vice president and executive creative director at Drake Cooper, the two semester sequence culminates in a student team competing in the National Student Advertising Competition (NSAC) sponsored by the American Advertising Federation (AAF).
The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the unique experience of creating a strategic, integrated advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.
The AAF provides the NSAC client. Examples of past NSAC clients include Coca-Cola, Yahoo!, Bank of America, and Ocean Spray, just to name a few. Regional competition in the spring will include student teams from colleges and universities across Idaho, Montana, Oregon and Washington. The regional competition also offers the opportunity to network with advertising professionals as well as competing students and faculty advisors.
Boise State teams have taken several top honors at the regional competition over the years. They placed first in 2003 and second in 2018, 2009, 2004, and 2002. The 2010 team won the “People’s Choice” award for Best Presentation and took third place overall.
You can learn more about the AAF NSAC competition here.
The Department of Marketing has a well-developed marketing internship program that provides students the opportunity to earn college credit while performing marketing-related activities for local non-profit and for-profit businesses. Students who participate in internships not only gain valuable work experience, but also make professional contacts that may lead to employment after graduation. Find more information about internships on the Marketing Internship page.
Whether you are an undergraduate, graduate or prospective student, we invite you to stop by the department, e-mail us, or give us a call with any questions you may have.