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Department of Marketing

Micron Business and Economics Building

Welcome to the Department of Marketing

Our department offers courses in business communication, international marketing, internet marketing strategy, and customer relationship management, among others. Periodically, we offer special topics courses such as sports marketing.

Advertising Competition

Students have the opportunity to apply their knowledge in two consecutively sequenced Advertising Agency Management classes. Each year the American Advertising Federation (AAF) sponsors a competition for member schools across the nation. Marketing students team with graphic design students to create a promotional and advertising campaign for a nationally known product the AAF has chosen. During the spring semester, students present their findings before advertising agency executives at a regional competition, from which one school advances to the national finals.  Boise State teams have placed in the top three at the regional competition several times, including a first place finish.

Gain Valuable Work Experience

The Department of Marketing has a well-developed marketing internship program that provides students the opportunity to earn college credit while performing marketing-related activities for local non-profit and for-profit businesses. Students who participate in internships not only gain valuable work experience, but also make professional contacts that may lead to employment after graduation.

Questions

Whether you are an undergraduate, graduate or prospective student, stop by the department, e-mail us, or give us a call. We will be happy to visit with you.