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COBE Advisory Council

Active. Engaged. Valued.

The College of Business and Economics (COBE) is helping create the future for our students and the Treasure Valley through entrepreneurial spirit, innovation, and collaboration. Collaboration with leaders from our vibrant business community is central to the College’s ability to achieve its vision, mission and strategic directions. The COBE Advisory Committee (COBEAC) is made up of business leaders who not only care about the direction of our Valley, but believe strongly that COBE can be a key driver in creating economic value and improving our community’s high quality of life.

Michael Bennion

Director, Hewlett Packard Company
cobe-info@boisestate.edu • (208) 426-1125

Michael Bennion is a director of Hewlett Packard Company (HPI) and has served in management and operational positions within multi-billion dollar businesses for over 20 years.

As a member of HP’s senior marketing insights team, Michael is responsible for HP’s global customer and market insights strategy for ‘Print’. This includes managing a portfolio of primary and secondary research projects, as well as various marketing analytics projects, that inform innovation, product development and market execution. The ultimate goal of all these initiatives is to bring the voice of the customer into all marketing, strategy and business unit decision making.

Michael served as the global director of Customer Insights bringing in CPG best practices to develop an insights and innovation process for HP Printing that resulted in a pipeline of new product and service concepts that aligned to customer needs.

Michael also held the North America senior manager of Insights position. He was brought into the role to raise the bar for market research and shift the team from providing data to providing insights. He helped the team move into the role of essential strategic partner bringing the voice of the customer to the businesses.

Michael earned a bachelor of business administration and a master of business administration from Boise State University, and a post graduate certificate in leadership from Wharton Business School. He is an active member of several advisory boards including Boise State Universities College of Business, Rush Soccer, and Concordia Law School. Michael is married, has two daughters, and enjoys running, mountain biking and golfing.