Business is down this year at the student-run J.R. Simplot Cafe in the Micron Business and Economics Building. The 29 freshmen students of the College of Business and Economics Living-Learning Community (COBE LLC) presented an analysis of the cafe for the Aramark management team on Tuesday, December 28. Aramark is the exclusive food service provider at Boise State University.
The students had conducted a week-long observation marketing research project and analyzed the results, comparing them to the results of a similar project conducted by the previous year’s LLC. The students recommended marketing, product-mix, and operations ideas to improve sales and profitability for the cafe.
A living-learning community is for students in their first year of college. COBE LLC combines coursework with real-world experiences and life choices. COBE LLC members have paid employment and gain practical experience by managing the J.R. Simplot Cafe.