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College of Business and Economics News

John Bernardo, COBE executive in residence, Featured in IBR Article on Sustainability

John Bernardo, an executive in residence at the College of Business and Economics (COBE), was featured in an article in the Idaho Business Review about how more companies are embracing sustainability.

Bernardo works with COBE’s Responsible Business Initiative and as a sustainability strategist at Idaho Power.

Bernardo describes sustainability as a three-legged stool where the business, and its profits, are the seat. The legs – all the same length – are financial, environmental and social considerations.

Read the entire article “Idaho companies are starting to climb aboard the sustainability bandwagon.”

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