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COBE Advisory Council

Active. Engaged. Valued.

The College of Business and Economics (COBE) is helping create the future for our students and the Treasure Valley through entrepreneurial spirit, innovation, and collaboration. Collaboration with leaders from our vibrant business community is central to the College’s ability to achieve its vision, mission and strategic directions. The COBE Advisory Committee (COBEAC) is made up of business leaders who not only care about the direction of our Valley, but believe strongly that COBE can be a key driver in creating economic value and improving our community’s high quality of life.

Jay Larsen

Founder and CEO/President of the Idaho Technology Council • (208) 426-1125 • Mail Stop: 1600

Jay Larsen is founder and CEO/president of the Idaho Technology Council, a private sector organization focused on developing the innovative ecosystem in Idaho and helping technology companies start, grow and thrive. Larsen is a native Idahoan who obtained his bachelor of arts from Brigham Young University and his master of business administration from Boise State University.

Telecommunication has been the industry where Jay has spend 20 years of his career, with start-up long distance companies and has managed and led teams with U S WEST Cellular, AirTouch Cellular, Qwest Communication and Verizon Wireless in Idaho, Montana, Wyoming, New Mexico and Utah. During these 20 years, Larsen led teams pioneering new wireless technologies and managed through several mergers and acquisitions.

He has served on a U. S. Congressman’s staff as director of economic development. Jay’s key areas of focus are organizational development, marketing, networks, innovation and leadership. He has served on several boards focused on helping further Idaho talent and the development of innovation. Larsen has coached several sports teams and lives in Boise, Idaho with his wife and two Jack Russell terriers. They have been blessed with four sons.