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COBE Advisory Council

Active. Engaged. Valued.

The College of Business and Economics (COBE) is helping create the future for our students and the Treasure Valley through entrepreneurial spirit, innovation, and collaboration. Collaboration with leaders from our vibrant business community is central to the College’s ability to achieve its vision, mission and strategic directions. The COBE Advisory Committee (COBEAC) is made up of business leaders who not only care about the direction of our Valley, but believe strongly that COBE can be a key driver in creating economic value and improving our community’s high quality of life.

Cathy Light

CEO, Lideranca Group • (208) 426-1125

Cathy Light is a highly successful entrepreneur and marketing executive with global experience in a wide range of markets and industries. She is a dynamic speaker and engaging personality who has a genuine passion for helping business leaders achieve their goals.

Light is the founder of Business Builders, LLC and Assessment Leaders, two successful management advisory companies. She is also an Adjunct Business Professor at Boise State University and a member of several advisory boards and committees. Currently operating from offices in Boise, Idaho and Silicon Valley, California, she brings her wealth of business experience and expertise to corporate clients all across America.

A Trusted Partner

Cathy Light’s style is results-oriented, and she specially tailors programs to meet each client’s unique needs. Open, honest communications are at the heart of all of her client engagements. She uses a straightforward approach to help executives set realistic and achievable change initiatives, and considers herself a true partner in each company’s ultimate success.

Light also believes strongly in establishing relationships at all levels within an organization to truly get at the core issues. Using an array of proven assessment and development tools, Light holds a “looking-glass” up to a company’s leadership. She helps implement visionary, long-lasting changes to create a healthier culture and improve an organization’s overall performance. As a result, she has earned the respect of both clients and colleagues around the world who enthusiastically recommend her services.

Experience Matters

Cathy Light’s corporate career began at Fuji Optical Systems Ltd (a subsidiary of Fuji Film), where she worked for 10 years. As a senior sales and marketing executive, Light was instrumental in developing a new division for Fuji that revolutionized the dental industry for years to come. By utilizing Fuji’s leading, high-resolution imaging technology, the first video dental camera shaped like a mouth mirror was developed, an innovation that became a $100 million market within five years. Cathy Light later served as vice president and general manager of Sunrise Technologies, Inc., a publicly traded developer and manufacturer of lasers and related products for ophthalmic and dental applications. In 1995, Light was recruited to help the struggling dental division. Within two years, she achieved a 38% growth in sales, streamlined operations, established disciplined budget controls, and reorganized distribution channels. Light’s leadership turned the division around, setting it on a course of profitability and increased shareholder value.

Business Builders…and Beyond

In 1998, Cathy Light decided it was time to build on the business expertise and experiences she had gained, and she co-founded her own management advisory company: Business Builders LLC. For more than a decade now, Business Builders has provided management solutions to executives of early stage to Fortune 500 companies in a broad range of industries, helping to create effective strategies to position their businesses for future growth. Business Builders’ wide range of services include web-based planning and performance systems, management 360 competency tools, executive coaching, human capital assessments, and an e-commerce training and development site. Light’s passion for building businesses led to the successful launch of another Silicon Valley venture, Assessment Leaders, in 2003. She continues to oversee both companies in addition to her independent consulting and advisory work.