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Marketing Faculty Chosen for Mobile Learning Initiative

Monday, February 6, 2012

Dr. Doug Lincoln, marketing professor and department chair, and Lisa Kleiman, business communication lecturer, have been chosen to participate in the Mobile Learning Initiative at Boise State University. This is a multi-year project to identify and support key uses of mobile technology that will impact the ways we teach and learn.

As part of the Mobile Learning Initiative, faculty and students will once again have an opportunity to experiment with groundbreaking uses of mobile technology as participants in the 2011-12 cohorts of mLearning Scholars. Faculty across campus submitted proposals describing specific plans to integrate mobile technology into their particular disciplines, with 13 proposals ultimately being accepted. Those accepted will experiment with integrating mobile technology into their teaching in one section of a course taught during Spring 2012.

From experimenting with how mobile devices can augment the interactions that take place in the classroom to using these devices to record and share videos, photos or other information from remote locations, the projects represent a wide variety of approaches to integrating mobile devices into the curriculum. Participants will document their experiences, which will not only build a growing community of innovators, but also directly inform decision-making and strategic planning efforts on campus.

As a part of Dr. Lincoln’s Marketing 301 Principles of Marketing  course, all students will use iPads. Dr Lincoln conducted a survey with his students during the first week of class, will do one a mid-semester and another at the end to track students’ experiences and feelings about using the iPads in the course. More details about Dr. Lincoln’s research questions are here: mLearning Scholars.

For more information, visit the Mobile Learning Initiative website at mobilelearning.boisestate.edu/mlearningscholars.

About Our Department

Undergraduate Programs

At the undergraduate level we have made several changes to both the marketing major and the finance major.

Finance. We have reworked the finance curriculum to reduce emphasis on commercial bank management. The program now gives increased focus on those areas we believe to be most in demand in the marketplace: financial model building, investments, and corporate finance.

Marketing. Our department offers courses in high-tech marketing, internet marketing strategy, and customer relationship management. These courses provide cutting-edge training in areas critical to many businesses-whether they view themselves as “high tech” or not. These courses set our graduates apart from the pack.

Graduate Program

Similarly, our department continues to support the Master of Business Administration program in a big way. Students can now get more focused training by selecting one of the three emphasis areas offered within the MBA program. Two of the three new emphasis areas include classes taught by faculty in our department. These emphases are: (1) high-tech marketing and (2) finance/accounting.

Whether you are an undergraduate, graduate, or prospective student, I hope you’ll take the time to look through some of the information contained on this web site to get a feel for what we’re all about. Then stop by the department, e-mail us, or give us a call. We’ll be happy to visit with you.