The objective of this program is to prepare students for marketing careers or for graduate school through the development of marketing skills. Particular emphasis is given to pragmatic applications of current marketing concepts such as segmentation and customer behavior. Basic marketing competencies such as business-to-business professional selling skills and marketing plan creation techniques are developed. Internships provide additional practical application experience. As a result, graduates are able to apply marketing concepts to a variety of situations in a rapidly changing global environment.
Marketing Major Requirements Checklist (link to Registrar’s Web site)
Marketing Minor Requirements Checklist (link to Registrar’s Web site)
Requirements for a Second Degree with a Major in Marketing
(A marketing advisor must fill out this form and submit it to the Registrar’s office.)
Marketing Faculty Advisors
When you become a junior (58 credits), the department will assign you one of the following advisors. During your freshman and sophomore years, you should contact the College of Business and Economics Student Services Center to see an advisor.
Dr. Jason MacDonald
Dr. Gary McCain, Marketing Internship Director
Dr. Nina Ray
Dr. Trina Sego
Dr. Shikhar Sarin
Dr. Doug Lincoln, Director Undergraduate Programs
Take these materials to EVERY advising appointment:
- Up-to-date Major Requirements Checklist
- Unofficial transcript printed from BroncoWeb
- Academic Advisement Report printed from BroncoWeb
Note: Make sure your student record shows the correct degree: Most business students earn a BBA, but BA and BS degrees are also available. If you need to change your degree, go to the Registrar’s Office in the Administration Building.