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Department of Marketing and Finance

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A word of welcome…

On this page, you will find a brief overview of our programs.  Faculty contact information can be accessed on the Faculty and Staff link at left side of the screen. Whether you are an undergraduate, graduate, or prospective student, I hope you’ll take the time to look through some of the information contained on this site to get a feel for what we’re all about. Then stop by the department, e-mail us, or give us a call. We’ll be happy to visit with you.

Dr. Keith Harvey
Department Chair

Finance

With our move to the new Micron Business and Economics Building in 2012, finance students now have access to a wealth of technological tools and databases that provide hands-on experience in a variety of financial management applications.

The financial trading room houses nine individually licensed Bloomberg terminals, allowing students to use the same data, research, analytics and news that industry professionals employ.  Students can demonstrate proficiency with the tools by completing the Bloomberg certification process.

The department also partners with Bloomberg in offering the Bloomberg Assessment Test—a hybrid finance and general career skills exam.  Subscribing employers located around the world can access for each student eleven individual subject area scores, an aggregate score, student contact information and the student’s resume.

Each year a select number of finance students are eligible to participate in investments-focused programs:

  • In the two-semester Portfolio Performance Measurement course, students manage a portfolio of stocks and mutual funds that generate returns used to fund scholarships and technology for future classes of finance students.
  • The CFA Institute Research Challenge provides an opportunity for a group of five students to assume the role of research analyst by conducting a valuation and financial performance analysis of a company in the region.  Students are mentored by a faculty CFA and a CFA from the Idaho Society.  The research is presented in a regional competition before a panel of CFA judges, from which the winner progresses to the U.S. finals.  In 2012 our team advanced to the finals which were held in New York City.

Marketing

Our department offers courses in high-tech marketing, internet marketing strategy, and customer relationship management. These courses provide cutting-edge training in areas critical to many businesses–whether they view themselves as “high tech” or not.  We also offer special topics courses periodically, such as the current Sports Marketing offering.  In this class offered fall 2012, students partnered with various Boise State Club Sport programs to conceptualize and implement marketing strategies aimed at increasing awareness and participation for these lesser-known campus sports.

Students have the opportunity to apply their knowledge in two consecutively sequenced Advertising Agency Management classes.  Each year the American Advertising Federation sponsors a competition for member schools across the nation.  Marketing students team with graphic design students to prepare a complete promotion and advertising campaign for a nationally known product the Federation has chosen.  During the spring semester, students present their findings before advertising agency executives at a regional competition, from which one school advances to the national finals.  Our teams have placed in the top three at regionals several times, including a first place finish.

The Department of Marketing and Finance has a well-developed marketing internship program that provides students the opportunity to earn college credit while performing marketing-related activities for local non-profit and for-profit businesses.  Students who participate in internships not only gain valuable work experience, but also make professional contacts that may lead to employment after graduation.