return to International Business

     Jane Massey from JJJ Trading Company
discusses business plans
with students in Germany via telecast.

       
Thank you to the companies who participated: 2moto, Blue Mountain Cabinets, eTrip Trader, GlobeCom, Lucky Bums, JJJ Trading Company, Meta Geek, Virtualcapoeira, Sun Valley Ski Tools, Uberstix, LLC

The teleconference room in Boise Idaho
as viewed by students in Heidelberg.

Taken from a press release on December 19, 2006   Nancy Napier, a professor of international business and director of the Global Business Consortium at Boise State, piloted the Heidelberg project last year with four Idaho firms. It was so successful that it was expanded to 10 this year.
It involves international marketing students from the Applied Sciences University at Heidelberg. They talk with the Idaho companies by video conference and e-mail, the firms ship product samples, and the students wrestle with how to find information, figure out what it means for the firms, and present in English their recommendations to the American managers.
“The project is a perfect example of the ways that international relationships among universities can have benefits far beyond student or faculty exchanges,” Napier said. 

For additional information on this project or if you are a business that would like to be considered for this project in the future, please feel free to contact our office or the offices of the ISBDC or TeCenter.

Another view of the teleconference room by students
at the University of Applied Sciences in Heidelberg, Germany