Boise State University 910 University Dr.
Education
1996
Ph.D., The University of Texas at Austin.
1992 M.A.,
Purdue University.
1987
B.A., University of Louisville.
Professional
Experience
8/02-present
Associate Professor, Marketing
College
of Business & Economics Boise State University, ID
5/99-
7/02 Assistant Professor, Marketing
Lally
School of Management & Technology
Rensselaer
Polytechnic Institute, Hartford, CT
8/96-5/99
Assistant Professor, Advertising
Murrow
School of Communication
Washington
State University, Pullman, W A
6/96
Visiting Professor, Ammirati Puris Lintas advertising agency, New York
Advertising Educational F oundation Visiting Professor Program
8/95-5/96
Assistant Professor, Advertising College of Communication
Pennsylvania
State University, University Park, P A
8/93-5/95
Assistant Instructor, Advertising Department of Advertising
The
University of Texas, Austin, TX
Recent
Courses Taught
Principles
of Marketing (undergraduate )
Consumer
Behavior (undergraduate, graduate)
Marketing
Communication (undergraduate, graduate )
“Bundling
for Reducing Consumers' Perceived Risk Associated with the Purchase 7 of New
High- Tech Products," Journal of Marketing Theory and Practice, 11,
3, 71-83.
Yun,
TarWoong, Wei-Na Lee & Trina Sego (2002), "Direct and Indirect Use of
Country ~ of Origin Cues for Hybrid and Non-Hybrid Products," Advances
in International Marketing, 12, 195-214.
Sego,
Trina (2002), "Consumers' Ethical Judgments of Issue Advertising." In
Susan M.
Broniarczyk
& Kent Nakamoto (eds.), Advances in Consumer Research. Vol. 29,
Valdosta, GA: Association for Consumer Research, pp. 80-85.
Durgee,
Jeffrey F. & Trina Sego (2001), "Gift-Giving as a Metaphor for
Understanding New Products that Delight," In Mary C. Gilly & Joan
Meyers-Levy (eds.), Advances in Consumer Research, Vol. 28, Valdosta,
GA: Association for Consumer Research, pp. 64-69.
Sego,
Trina (1999), "The Effects of Sex and Ethnicity on Evaluations of Advertising
Job 61 Candidates: Do Stereotypes Predict Discrimination?" Journal of
Current Issues and Research in Advertising, 21,1,63-74.
Sego,
Trina (1995), "From Scattershot to Strategy: Targeting Social Marketing
Efforts \~ through the Use of Secondary and Syndicated Research," Social
Marketing Quarterly, 2,24-29.
Stout,
Patricia A. & Trina Sego (1995), "Response to Threat Appeals in Public
Service Announcements, " Proceedings of the 1995 Conference of
the American Academy of Advertising, Waco, TX: Baylor University, 78-86.
Stout,
Patricia A. & Trina Sego (1994), "Emotions Elicited by Threat Appeals
and their Impact on Persuasion," Proceedings of the 1994 Conference
of the American Academy of Advertising, Athens, GA: University of Georgia,
8-16.
Sego,
Trina & Patricia A. Stout (1994), "Anxiety Associated with Social
Issues: The
Development
of a Scale to Measure an Antecedent Construct," In Chris T. Allen &
Deborah RoedderJohn (eds.), Advances In Consumer Research, Provo, UT:
Association for Consumer Research, 601-606.
Sego, Trina & Jee Young Lee, "Executional Elements
as Indicators of Emotion Content: A Cross-Cultural Comparison." Status:
Provisionally accepted at Journal of Current Issues and Research in
Advertising .
Sego, Trina, "Persuading Ambivalent Consumers,"
Status: Data Analysis & Manuscript Development, Target Journal: Journal
of Consumer Research.
Honors and Awards
Research Initiation Grant, 1998, Washington
State University.
Arts & Humanities Travel Grant, 1998,
Washington State University. American Academy of Advertising Industry
Fellowship, 1995.
Direct Marketing Educational Foundation Fellowship, 1995
[Sponsored attendance at the Direct Marketing Professor's Institute].
University Continuing Fellowship, 1994-1995, The Graduate
School, The University of Texas at Austin.
Jesse Jones Fellowship, 1993-1994, College of Communication,
The University of Texas at Austin, 1993-1994.
Graduate Student Professional Development Awards, 1993,
1994, The Graduate School, The University of Texas at Austin.
College Graduate Grant Sponsored by Shell Oil Co., 1993,
1995, College of Communication, The University of Texas at Austin.
Phi Kappa Phi Honor Society, 1993, Initiated.
Mission
Statement Committee, 1997-1998, Murrow School of Communication, Washington
State University.
Faculty
Search Committee, 1996-1997, Murrow School of Communication, Washington State
University.
Professional
Societies
American
Academy of Advertising.
Association
for Consumer Research. American Marketing Association.
Dr.
Sego has been quoted recently as a marketing expert in the Spokane, W A Spokesman-Review
(July 15,2003), the Twin Falls, ID Times-News (Apri129, 2003; May
20,2003; June 26,2003; July 23,2003); and Southern Idaho Business (October
16,2002; April 15, 2003; June 13,2003; July 15,2003).