NINA M.RAY

Department of Marketing and Finance

EDUCATION

Ph.D. Business Administration, Major in Marketing and Minors in International Business and Statistics, College of Business Administration, Texas Tech University. May 1985.

Dissertation j 1itle: Channel Alienation: Sources and Consequences; Shelby D. Hunt, Chairman

M.S. Management, with Marketing Option, Krannert Graduate School of Management, Purdue University. May 1977.

B.A. Education, with Spanish Major, Purdue University. May 1975.

Foreign Languages and Residencies Proficient in Spanish, working knowledge of Italian. Some study of French, Hebrew, Portuguese, and Russian. Resided in Spain (1973-74, summer 1988), Italy (spring 1989) and Costa Rica (spring 1997). Additional professional foreign travel: Canada and Mexico; Cuba, Guatemala, Panama, Ecuador, Venezuela, and Chile; most of Western Europe; New Zealand; Vietnam. "Study-abroad" residencies include Centro Norteamericano, Sevilla, Spain (summer 1985) and The Junior Study Abroad Program in Madrid, Spain with Purdue University 1973-1974.

ADDITIONAL TRAINING

Faculty Development in International Business: Workshop on Teaching Spanish for International Business, University of South Carolina, July 1994.

ACADEMIC APPOINTMENTS, EXPERIENCE AND INTERESTS Positions

1986 -present Professor of Marketing and International Business, Department of Marketing and

Finance, College of Business and Economics, Boise State University, Boise, Idaho. (Promoted to Professor April 1996; awarded tenure March 1992; promoted to Associate March 1991.)

I'Computer Anxiety and Alienation: Toward a Definitive and Parsimonious Measure" (1990), Human Factors, 32,4 (August), 477-491, with Robert P. Minch.

"The Design and Evaluation of Off-Campus Internship and Cooperative Educational Programs" (1990), Journal of Mdrketing for Higher Education, 3, 1 (Spring), 121-138, with Stanley V. Scott and William Warberg.

"Do Multi-Wave Mailings Lead to Multi-Response in Mail Surveys?" (1989), Applied Marketing Research, 29 (Spring), 15-20, with Thomas J. Steele and W. Lee Schwendig.

"Behavioral Dimensions of Channels of Distribution: Review and Synthesis" (1985), Journal of the Academy ofMarketingScience, 13 (Summer), 1-24, with Shelby D. Hunt and Van R. Wood.

REFEREED ARTICLES IN INDUSTRY PUBLICATIONS

"Cybersurveys Come of Age" (200~), Marketing Research, 15 (1, Spring), 32-37, with Sharon W.

Tabor. Reprinted as "Several Issues Affect E-Research Validity" (2003), Marketing News, (September 15),50-53.

REFEREED ARTICLES IN BOOKS/ANNUALS

"Cultural Knowledge Sells: Incorporating Language, Literature and Film into an International Marketing Course" (2000), Romance Languages Annual 1999 (Volume XI),. W. Lafayette, IN : Purdue Research Foundation, 337-346.

"Business Topics and Business Professors: Possible Valuable Additions to Romance Language Course Content" (1997), Romance Languages Annua11996, (Volume VIII), Ben Lawton, Jeanette Beer, and Patricia Hart, eds. W. Lafayette, IN: Purdue Research Foundation, 311-317, with Mary Ellen Ryder.

"Multilingual Advertising: Does It Have the Intended Effect?" (1993), in Global Marketing: Perspectives and Cases, Roger D. Blackwell and Salah S. Hassan, eds., The Dryden Press, 309-341, with Mary Ellen Ryder, Gary McCain, and Stanley V. Scott.

" Alderson's General Theory of Marketing: A Formalization" (1981 ), Review of Marketing, Ben M. Enis and Kenneth J. Roering, eds. American Marketing Association, 267-272, with Shelby D. Hunt and James A. Muncy.

Reprinted in Marketing Theory: The Philosophy of Marketing Science (1983), by Shelby D. Hunt. Homewood, IL: Richard D. Irwin, Inc., 314-324.

Also reprinted in Marketing Theory: Classic and Contemporary Readings (1986), by Jagdish N. Sheth and Dennis E. Garrett. Cincinnati, OH: Southwestern Publishing.

OTHER PUBLICATIONS

"Cultural Knowledge Sells: Incorporating Film into an International Marketing Course" (2001), 18 (Fall). International Teaching Resources for Business; Indiana University CIBER: Bloomington, IN. .

"About That Literary Travel Survey" (2000), The Hemingway Newsletter, The Hemingway Society, 40, (June),3.

"Survey Results Announced" (1993), The Hemingway Newsletter, The Hemingway Society, 26, (June), 3. "Our Faculty Abroad" (1989), Portfolio, College of Business, Boise State University, Spring.

"Preparing for 1992: Benefits and Pitfalls of Entering the Iberian Peninsula" (1989), Nebraska Venture Group, 4 , 1 (January), 4-6.

"Preparing for 1992: Markets of the Iberian Peninsula" (1989), Idaho's Economy, (Winter), 6-7. "Conducting a Survey: Doing It Yourself and Doing It Right" (1987), Idaho's Economy, (Fall), 3-5, with

Douglas J. Lincoln.

"Conducting Your Own Survey Research-Dos and Don'ts" (1988), NBDC Report, Nebraska Business Development Center, 86, (January).

"How Do Brewers and Wholesalers Get Along?" (1985), Modern Brewery Age, (June 10), MS6-MS7.

FUNDING, HONORS AND PROFESSIONAL AFFILIATION

Intellectual Contribution Stipends (2003,2002 and 2001), College of Business and Economics, Boise

State University, for $2,500 each.

" Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory

Testing," ISBM (Institute for the Study of Business Markets) Working Series (2000). Expense reimbursement grant of$500 awarded to John F. Gaski and Nina M. Ray.

Funded Sabbatical for Spring, 2001 by Boise State University.

Funded Summer Research Grant, College of Business, Boise State University (1995), "Trade between the U.S. and Cuba? Tourism Lessons from the Vietnam Model," for $2,500.

Funded Sabbatical for Fall, 1993 by Boise State University.

Funded Boise State University Faculty Research Grant (1993), "Advertisers' Perceptions of the Effects of Using Foreign Phrases in Advertising Aimed at Monolingual Audiences," for $5,000. Written with Mary Ellen Ryder of the Department of English.

Funded Summer Research Grant, College of Business, Boise State University (1993), "Rationale for Using Foreign Phrases in Advertising Aimed at Monolingual Audiences: Advertisers' Perceptions," for $5,000.

Funded Summer Research Grant, College of Business, Boise State University (1992), "Country-of-Origin Perceptions as Reflected in Language Stereotypes" for $5,000.

Funded Summer Research Grant, College of Business, Boise State University (1991), "A Domestic Cross-Cultural Investigation of the Use of Literary Figures as Celebrity Endorsers," for $2,500.

.

Funded Summer Research Grant, College of Business, Boise State University (1988), "A Preliminary Investigation Into the Changing Distribution Environment in a New Member of the European Economic Community--Spain," for $5,000.

Funded Summer Research Grant, College of Business, Boise State University (1987), "The Cross- Cultural and International Aspects of Business Applications of Alienation," for $5,000.

Honors

Nominated for a University Foundation Scholar Teaching Award, Boise State University, 2000. Supervisor of Small Business Institute's 1992 MBA project winners at district and regional levels. Final

rank of eighth in nation. Supervisor of 1993 MBA co-winners at district level. Final rank of sixth in nation.

Nominated by the Council for International Exchange of Scholars for a postdoctoral research award under the Agreement on Friendship, Defense, and Cooperation between the United States and Spain, 1988.