Professor of Marketing
Department of Marketing and Finance
EDUCATION
Ph.D. University of Oregon, 1977 .Major Field:
Marketing
Minor Fields: Quantitative Methods, Consumer
Behavior, Organization Theory , Economics
"Source Credibility and Attitude Change: A
Multidimensional Scaling Approach"
M.B.A. Eastern Washington University, 1971 Major
Field: Quantitative Methods
B.A. Eastern Washington University, 1969
Major Field: Management (top management student
of the year) , .
TEACHING EXPERIENCE
1988 to Professor of Marketing, Boise State
University Present
Jan. 1979 Associate Professor of Marketing,
Boise State University to 1988
Aug. 1977 Assistant Professor, Kansas State
University to Jan. 1979
Sept. 1971 Visiting Instructor and Instructor,
Eastern Washington University to June 1973
SCHOLARLY
ACTIVITY Refereed Journal Articles Basic Research
"Legacy
Tourism: The Search for Personal Meaning in Heritage Travel," with Nina
Ray, Tourism
Management,
December 2003.
"The
Search for Personal Meaning in Legacy Travel to Ulster," with Nina Ray, The
Journal of Scotch-lrish Studies. Fall 2002.
"Managing
Atmospherics Effects on Consumers and Retail Workers," Journal of
Business and Economic Perspectives, Fa111991.
"Black
Holes, Cash Pigs, and Other Hospital Portfolio Problems," Journal of
Health Care Marketing, Spring 1987.
"Marketing
Decision-Making , Problems Faced by Small Business Retailers," Journal
of the Academv of Marketinq Science,' (Summer 1985) (with D.J. Lincoln).
"Women
in Industrial Sales," Business and Economic Perspectives, Spring
1982, (with T. Hogue).
"An
Investigation of Return to Different Shopping Strategies," Journal of
Consumer Affairs, (Summer 1979). (with D.I. Hawkins).
"Business
Decision Researchers Can't Afford to be Pure," Business and Economic
Perspectives, (Spring 1979).
"Transferring
Rapid Prototyping Technology to Idaho Small Business", Final Report to
U.S. Department of Commerce Economic Development Administration, Boise
State University,
Boise,
Idaho, (September, 2002), (with Steve Tennyson, Rudy Eggert).
"U.S.
Trout Markets: A Survey of Trout Wholesalers and Retailers," University of
Idaho College of Agriculture Cooperative Extension System, Bulletin No.750,
November 1993. (with Joseph Guenthner).
Instructional
Research
"Design
and Implementation of an Interdisciplinary Business Language Foreign Study
Tour," Global Business Lanquaqes, (1996). (G. McCain with Nina M.
Ray and Jason T. Ellsworth).
"Choice
Criteria Model for Selecting Live-Case Marketing Research Class Projects,"
Journal of Marketinq Education, (Fall 1982) (with D.J. Lincoln).
"Women Entrepreneurs Really Are Different:
A Comparison of Constructed Ideal Types of Male and Female Entrepreneurs,"
Proceedings, Entrepreneurship Research Conference, Boston, April 1982,
with N.R. Smith.
"Retail Warranty Disclosure: Still Uneven
Compliance," Proceedings, Southwest Marketing Association, March
1982, (refereed).
"Supermarket Background Music: Do Employees
and Customers Dance to the Same Tune? ," Proceedings, Western
Marketing Educators Association, Oakland, April 1981, with D.J. Lincoln,
(refereed).
"Testing the Novelty Postage Hypothesis in
Mail Questionnaire Response Rates," Proceedings, Southwestern
Marketing Association, March 1981, with D.J. Lincoln, (refereed).
"A Contemporary Model of Entrepreneurial
Style," Proceedings, International Council for Small Business, June
1980, with N.R. Smith.
"Marketing Planning Preferences of New
Manufacturers," Proceedings, Small Business Institute Directors
Conference, March .1g80.
"A Contemporary Model of Entrepreneurial
Style," Proceedings, Midwest Business Administration Association,
Apri11979, with N.R. Smith.
"Relating Teaching Methods with Educational
Objectives in the Business Curriculum," Insights Into Experiential
Pedagogy, Association for Business Simulation and Experimental Learning,
April 1979, with J. Gentry and A. Burns, (refereed).
"A Segmentation Strategy Test: Two Income
Families vs. Single Income Families," Proceedings, Western American
Institute for Decision Sciences, April 1979, with N.R. Smith and J.H. Barnes,
(refereed).
"Business Decision Researchers Can't Afford
to be Pure," Proceedings, Midwest Business Administration
Association, Apri11978.
"Approaching Cases from Other Angles,"
Proceedings, Midwest Case Research Association, April 1978.
A section of the book Value leadership:
Winning Competitive Advantage in the Information Age, Michael C. Harris,
1997, ASQ Quality Press, Milwaukee, Wisconsin.
"The
Role of Multi-lingual Print Advertising," chapter in Global Marketing
Perspectives and Cases, ed. Salah Hassan and Roger D. Blackwell, Dryden
Press, 1994. (G. McCain with Mary Ellen Ryder, Nina Ray, and Stanley V. Scott).
Product Management Development Association, 2000
American Marketing Association, 1971 -1994.
Western Marketing Educators Association, 1981
-1996 BYU Management Association, 1981 -1998.
SPONSORED PROJECT ACTIVITIES/RESEARCH
REPORTS ISSUED
Non-user Attitude Change Study of Free Use BUS
Trial, Ada
Planning Association, July 1993.
Rainbow Trout, A.E. Research
Series, No.91-3, University of Idaho, March 1991, with J.F. Guenthner.
Market Demand Analysis for RONZ Aluminum
Producers. Inc., Idaho Small business Development Center, August 1987, with
A. Bassett.
INEL Technology Transfer Project Process
Methodology, December
1986, with S.V. Scott and D.J. Lincoln.
How to Design and Write a Marketing Plan for
Rural or Small Urban Transit Systems, Urban Mass Transportation Administration,
June l' 1986, with D.J. Lincoln.
Idaho Transit Library Clearinghouse Master
Bibliography Index, Ada Planning Association, September 1985.