DOUGLAS J. LINCOLN

Professor of Marketing

Department of Marketing and Finance

EDUCATION

Ph.D., Marketing, Virginia Polytechnic Institute and State University, 1978. M.B.A., Business, Eastern Illinois University, 1972.

B.S., Business Administration, State University of New York at Buffalo, 1971

TEACHING EXPERIENCE

Boise State University -23.5 years

The University of Mississippi -1.5 years

Virginia Polytechnic Institute and State University -3 years Wake Forest University -3 years

OTHER PROFESSIONAL APPOINTMENTS

Research Director, Private Sector, Clearwater-Research, Inc., Boise Spring/Summer 1999

SCHOLARLY ACTIVITY Refereed Journal Articles Basic Research

Bogus Basin Recreational Association, Inc., Fall (2002), Case Research Journal.

"Marketing Educator Internet/E-mail Adoption 1998 vs. 2000: Significant Progress and Remaining Obstacles, " Journal of Marketing Education, August 2001.

"Non- Tariff Barriers and Entry Strategy Alternatives: Strategic Marketing Implications," Journal of Small Business Management, April 1991, (with E. Naumann).

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"A Systems Theory Approach to Conducting Industrial Marketing Research," Journal of Business Research, September 1989, (with E. Naumann).

"The Purchase of Components: Functional Areas of Influence," Industrial Marketinq Manaqement, May 1984 (with E. Naumann and R. McWilliams).

"Ethical Beliefs and Personal Values of Top Level Executives," Journal of Business Research, December 1982 (with M. Pressley and T. Little).

"Assessing the Usefulness of Attribute Advertising for Store Image Enhancement: An Experimental Approach," Journal of Advertising, Fal11981 (with A. C. Samli).

Applied Research

"An Identification of the Legal Issues Surrounding the Use of Comparative Advertising: What the Non-Prescription Drug Industry Has Taught Us," Journal of Public Policy and Marketing, Fa111989, (with M. Bixby).

"The Role of Microcomputers in Small Business Marketing," Journal of Small Business Management, April 1987 (with W. Warberg).

"Marketing Decision Making Problems Faced by Small Business Retailers," Journal of the Academy of Marketing Science, Summer 1985 (with G. McCain).

"Developing a Successful Small Business Advertising Program: An MBO Approach," Journal of Small Business Management, April 1982 (with E. Naumann).

Instructional Research

"Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects," Journal of Marketing Education, Fall 1982 (with G. McCain).

Other Basic and/or applied research

Internet Use by Idaho Small Businesses: The Role of High Speed Access, in Small Business Viewpoint published by the Idaho Small Business Development Center, Boise State University, (Vol. 1 Number 7 Winter 2002).

"Workforce Diversity Laws-Which One is the Greatest Challenge for Idaho's

Small Businesses?" in Small Business Viewpoint published by the Idaho Small Business Development Center, Boise State University, (Vol. 1 Number 6 Summer 20Ct1 ).

"Employee Alcohol and Drug Abuse-No Hangover Yet!" in Small Business Viewpoint published by the Idaho Small Business Development Center, Boise State University, (Vol. 1 Number 5 Summer 2000).

"Competition-How Bad Is It? What Can You Do About It?" in Small Business Viewpoint published by the Idaho Small Business Development Center, Boise State University, (Vol. 1 Number 4 Winter 1999).

"Successful Direct Marketing," Idaho's Economy, Spring 1990, (with J. Acee).

"Federal Labs Share Their Technology with Business," Marketinq News, pp 30- 31, February 271 1987 (with G. McCain and S. Scott).

" Strategic Positioning: Key to Small Business Success," Idaho's Economy, Summer 1986 (with R. Pitts)

"Using Microcomputers to Support Marketing Decisions," NBDC Report, July 1986, Nebraska Business Development Center

"Background Music Poses Marketing Dilemma for Retailers: Shoppers Like It, Workers Don't," Marketinq News, October 30, 1981 (with G. McCain).

"Customers or Competitors--Which Should You Worry About?" Portfolio, College of Business, Boise State University, Spring 1981

PROFESSIONAL ACTIVITIES

Editor, Journal of Marketing Education July 2001 to present ..

Journal Manuscript Reviewer: Journal of Marketing Education 1997 to 2001

{includes selection of previous year's outstanding article )

AWARDS AND RECOGNITION

Runner-up for Marketing Educator of the Year award given by the Marketing

Educators' Association, Spring 2003.

Semi-finalist for Boise State University Foundation Teacher of the Year Award, Spring 2002.

Board of Directors Emeritus, Bogus Basin Recreational Association, 2000. Served for nine consecutive years on the Board of Directors.

Outstanding conference paper-Western Marketing Educators Association April 1997.

Spring 1995, College of Business received national recognition at AACSB Annual Meeting as a result of Boise School District Strategic Planning Project co- authored with K. Learned and N. Napier.

Spring 1993, Inducted into Beta Gamma Sigma Honorary Business Society

Spring 1992, Boise State University, Bricker Award (services category) finalist. .

Spring 1990, Boise State University Alumni Association. Selected as Professor Contributing Most to Academic Success of One of BSU's Top Ten scholars (1989-90 year).

March 1988 and 1989, nominated (1 of 8 out of 70) to receive Alpha Kappa Psi (professional business fraternity) Outstanding Teacher of the Year Award in the College of Business.

Outstanding conference paper- Southwestern Marketing Association, March 1988

April 1987, selected as th~ one B.S.U. professor most significantly affecting the academic performance of a new Phi Kappa Beta inductee.

March 1987, awarded one of two dozen (Western U.S.) full scholarships to attend an academic seminar sponsored by the Direct Selling Education Foundation, San Diego.

May 29-June 1, 1984. Awarded one of 28 national fellowships to participate in the Direct Marketing Professors Institute sponsored by the Direct Marketing Association, Chicago.

Spring 1982, Boise State University Alumni Association. Selected as Professor Contributing Most to Academic Success of One of BSU's Top Ten scholars ( 1981-82 year).

Spring 1981, Boise State University Alumni Association Academic Award for contributing to academic excellence through outstanding teaching performance.

UNIVERSITY SERVICE ASSIGNMENTS IN ACADEMIC YEARS 1999-2003

University Honorary Doctorate Selection Committee (2003-2004 ), University Sabbatical Committee (1999-2004), College of Business & Economics Promotion & Tenure Committee (2003-2004), Technology Committee (2002-2003), and Economics Graduate Policy Committee (1999-2001 ), Faculty Professional Standards Committee (2000-2001 ).