Elevator pitches can follow one of several simple formats.

One format or outline is:

1. What is the problem or “pain” in the marketplace that you have identified?
2. How do you or your product or service solve this problem?
3. What do you need (people, resources, money) to bring your solution to reality?

Another format or outline is:

1. SO WHAT?  What’s your idea?  What’s the problems?  Where does your idea fit?
2. WHO CARES?  Who’s your customer?  What your path-to-market?  Where’s the money?
3. WHY YOU?  What’s you competitive edge?  Who’s on the team?  What’s your story?

Below are examples of elevator pitches.

Elevator Pitch by Jacqueline Haberfeld, CEO of Popover, to Ryan Blair, CEO of ViSalus Sciences

San Francisco Bath Salt Co Elevator Pitch

Smart iTags Elevator Pitch

New Light Technologies Elevator Pitch

Nerds To Go Elevator Pitch

13-year Old Silicon Valley CEO of Elementeo