Douglas J. Lincoln, PhD
Professor of Marketing
dlincoln@boisestate.edu • 208-426-3246 • Mail Stop: 1630Office Number: 3237 • Office Hours: M 3:00-4:00; Tu 9:30-Noon; W 9:30-Noon; W 3:00-4:00; or contact instructor
Dr. Douglas J. Lincoln is a Professor of Marketing. Doug received the John R. Elorriaga Fellow teaching award for his impact on previous students at Boise State University and was the Marketing Educators’ Association’s Marketing Educator of the Year in 2004. His research has been published in the Case Research Journal, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Small Business Management, Journal of Marketing & Public Policy, the Journal of Advertising, Industrial Marketing Management, Journal of Marketing Education, and Marketing Education Review. Doug earned his Ph.D. in Marketing from Virginia Polytechnic Institute and State University. His primary research interests include marketing pedagogy, customer relationship management, and customer satisfaction measurement.
Education
- PhD, Marketing, Virginia Polytechnic Institute and State University; MBA, Eastern Illinois University; BS, Business Administration, State University of New York, Buffalo
Teaching Areas
- Principles of Marketing; Marketing Research; Customer Relationship Management
Featured Publications
- “Student Response Systems Adoption and Use in Marketing Education: A Status Report,” Marketing Education Review, fall 2009;
- “Drama in the Classroom: How and Why Marketing Educators Can Use Nonverbal Communications and Enthusiasm to Build Student Rapport,” Marketing Education Review, fall 2008;
- “A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students,” (with N. Frontczak), Journal for Advancement of Marketing Education, summer 2008;
- “Teaching with Clickers in the Large-Size Principles of Marketing Class,” Marketing Education Review –Special Issue on Teaching Innovations, spring 2008;
- “Student Authored Cases: Combining the Benefits of Traditional and Live Case Methods of Instruction,” Marketing Education Review, spring 2006;
- Bogus Basin Recreational Association, Inc., Case Research Journal, fall 2002
Awards
- Ada Burke Fellow, July 1, 2011 - present;
- Most influential undergraduate faculty member/mentor for the State of Montana’s 2005 CASE Professor of the Year, February 2006;
- John Elorriaga Fellow, competitively chosen for positive (lifetime) impact on students, May 2005-August 2008;
- Marketing Educator of the Year, Marketing Educators’ Association, April 2004;
- Outstanding conference paper-Western Marketing Educators Association April 1997;
- Boise State University Alumni Association. Selected as Professor Contributing Most to Academic Success of One of BSU\\\'s Top Ten scholars , spring 1990;
- Boise State University Alumni Association. Selected as Professor Contributing Most to Academic Success of One of BSU\\\'s Top Ten scholars, spring 1982;
- Boise State University Alumni Association Academic Award for contributing to academic excellence through outstanding teaching performance, spring 1981
Current Courses: Spring 2013
| Course | Room & Times |
|---|---|
| MKTG 315-1: Marketing Research [Syllabus] | MBEB1209 MW 1:30PM - 2:45PM |