Creativity and the Science of Innovation
TrendingSideways , by Carter Bowles
What if creativity wasn’t what you thought it was? What if was measurable, repeatable, almost tangible? What if it was possible to manufacture creativity?
On one level, the idea that creativity could be manufactured is almost terrifying. On another, it’s exciting. It means that we can foster it, encourage it, and that we don’t have to be born with it.
Economies, businesses, and, of course, people, rely on creativity more today than ever before. Sometimes it is disguised under the label “innovation” or “ingenuity,” but we’re talking about the same thing.
Creating something that didn’t exist before. [Read the complete article here]