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Vietnam, Version 2.0
When you think about Vietnam, what comes to mind?
If you’re over 50, probably The Vietnam War, or as the Vietnamese say, “The American War.” If you’re under 50, you may not think about Vietnam at all, unless you check where your t-shirt or Nikes come from.
What if I said, “creativity?” Maybe not the first idea that springs to mind. But beware, the Vietnamese may be gaining on us.
I’ve worked in Hanoi since the early 1990s. When I first went, the vehicle mix was 85% – 10%, bicycles to motorbikes. The rest were Land Cruisers for aid projects or groaning Russian built trucks. No sedans and no traffic lights. At night, save for the odd cling from a bicycle bell or motorbike honk, streets were quiet, electric power was scarce, and hot running water was a promise.
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