Mobile Menu

Category Archives: Student Projects

Boise State Marketing and Graphic Design Students Impress National Student Advertising Competition Judges

Boise State Marketing and Graphic Design Team

Front from left: Rachel Richardson, Cody McDaniel, Blake Harpham, Kimberly Rodell
Middle from left: Cara Van Valkenburg, Shakie Williams, Leah Cronen
Back from left: Pat Simmons, Zachary Leslie

A mix of nine marketing and graphic design majors teamed up to impress the American Advertising Federation’s (AAF) judging panel with their plans book and presentation at the 2013 District XI National Student Advertising Competition (NSAC) on April 19 in Boise.

Annually,  an NSAC corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity.

In the fall term, Marketing 401 students began work on the case study for Glidden Paint, the 2012-13 NSAC corporate sponsor. The students conducted primary and secondary research to develop an understanding of the product and target market and created a sound market positioning strategy. In the spring term, students continued their work on the case study in the Marketing 402 class. They compiled a 20-page plans book complete with fully-developed print ads, television spots, mobile and online applications, and in-store and out-of-home advertising. The plans book also summarized their research findings and outlined an annual media plan and PR strategy for Glidden.

A judge and brand manager from Glidden remarked on the well-designed creative in-store and ad concepts, saying, “Your ads are beautifully executed. I would take those to the store right now and implement [them] exactly as they are. Very strong design.”  Other praise included, “So smart that your mobile app emphasizes Glidden at Walmart.” And in remarking on the team’s idea of Glidden for Good, a judge stated, “Solid Tactic. The Boys and Girls Club is a strong fit and great brand alignment.”

On the team’s 20-minute presentation, feedback included, “All of you are great presenters. I loved how you weaved in personal stories and used great humor and creativity throughout.”

For information on joining Boise State’s AAF Chapter or for Mktg 401/402 enrollment information, contact the Department of Marketing and Finance at: mkfi-info@boisestate.edu.

Visit www.aaf.org for more information on the AAF and NSAC.

The Department of Accountancy Institutes New Mentoring Program

Eide Bailly student mentees

The Department of Accountancy recently started a mentoring program to help students develop, learn about accounting careers, and grow their network. Before the start of spring semester, 50 undergraduate accountancy students were assigned to mentors in twelve different local organizations. (more…)

COBE Tackles Design Thinking, Export Excellence

The College of Business and Economics (COBE) just completed two innovative new projects — a “design thinking” session and an international export program — aimed at forming a strong network among academic experts and business leaders and giving students valuable experiences.

Design thinking

The college received $70,000 in start-up funds from 2007 Fiesta Bowl proceeds for the design thinking project. Modeled after a program at Stanford, it matched teams of leaders from participating companies — Biomark, Intermountain Gas Company, Preco Electronics and St. Luke’s Health System — with business faculty members and a student. The teams met several times this semester to learn the design thinking process and tackle a looming but ill-defined problem within each company. (more…)

Boise State Student to Present to Nation’s Top Economic Advisers

A Boise State student will be among 12 in the country to present ideas for mitigating America’s economic woes to a gathering of the nation’s top economists in June.

Hannah Vinson, a senior economics major, is a finalist in a national essay contest organized by Pearson Higher Education. Students were invited to submit essays or video presentations that addressed solutions to pressing economics issues. Vinson’s essay is titled “Powering America’s Economy.” (more…)

Marketing Class Wins Best Presentation Award

(Updated post) A team of Boise State students, under adviser and adjunct marketing professor Jay Longwell, placed third in the Region XI National Student Advertising Competition (NSAC) held recently in Boise. The team won the People’s Choice award for best presentation and took third place overall. (more…)

Students Bring Entrepreneurial Know-how to Emerging Businesses

After a semester of working closely with eight local emerging businesses, 24 students from the College of Business and Economics (COBE) wrapped up the spring 2010 semester last week by presenting their findings and recommendations to client companies.

The student-client team projects are a large part of the Managing an Emerging Business course, one of the more recent additions to COBE’s growing list of entrepreneurial courses. The class is taught by John Glerum of the Boise State TECenter, the technology business incubator and accelerator located in Nampa.  (more…)

Marketing Class Wins Best Presentation Award

Jay Longwell’s Mktg 402 Advertising Campaign Management Class won the “People’s Choice” Award for Best Presentation at the recent District XI Regional Competition of National Student Advertising Competition (NSAC). The team also took third place out of ten teams, with Oregon State and Washington State University placing first and second respectively. Sponsored by the American Advertising Federation, NSAC is the premier college advertising competition.

Boise State Accounting Students Win Regional Competition

On Saturday, April 10, a team of students from Boise State University’s Accounting Student Honorary and Professional Organization (Beta Alpha Psi) took first place in a regional competition in Spokane. Other schools participating in this Best Practices – Service Learning competition included University of Washington, Washington State University, Oregon State University, Seattle University, and Western Washington University. The next step is the national competition in San Jose in August, where Boise State’s team will compete against the other regions’ winners. (more…)

Boise State Business Plan Team Receives Awards at Top International Entrepreneurship Competition

wermlivingshoKnupert

Kent Neupert, Marcel Wermeckes, Alex Livingston, Thomas Schoeck

R2EV, Boise State University’s business plan team, finished strong in a competitive field of 20 international universities at the New Venture Championship hosted the University of Oregon’s Lundquist Center for Entrepreneurship. Boise State’s R2EV team took 2nd Place overall for the “best elevator pitch” and Division Winner for the “best presentation” on Saturday April 10. (more…)

College of Business and Economics Administration    |    cobe-info@boisestate.edu    |    (208) 426-1125    |    Micron Business and Economics Building Room 3131