Mobile Menu

Author Archives: allisonwilde

Boise State Marketing and Graphic Design Students Impress National Student Advertising Competition Judges

Boise State Marketing and Graphic Design Team

Front from left: Rachel Richardson, Cody McDaniel, Blake Harpham, Kimberly Rodell
Middle from left: Cara Van Valkenburg, Shakie Williams, Leah Cronen
Back from left: Pat Simmons, Zachary Leslie

A mix of nine marketing and graphic design majors teamed up to impress the American Advertising Federation’s (AAF) judging panel with their plans book and presentation at the 2013 District XI National Student Advertising Competition (NSAC) on April 19 in Boise.

Annually,  an NSAC corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity.

In the fall term, Marketing 401 students began work on the case study for Glidden Paint, the 2012-13 NSAC corporate sponsor. The students conducted primary and secondary research to develop an understanding of the product and target market and created a sound market positioning strategy. In the spring term, students continued their work on the case study in the Marketing 402 class. They compiled a 20-page plans book complete with fully-developed print ads, television spots, mobile and online applications, and in-store and out-of-home advertising. The plans book also summarized their research findings and outlined an annual media plan and PR strategy for Glidden.

A judge and brand manager from Glidden remarked on the well-designed creative in-store and ad concepts, saying, “Your ads are beautifully executed. I would take those to the store right now and implement [them] exactly as they are. Very strong design.”  Other praise included, “So smart that your mobile app emphasizes Glidden at Walmart.” And in remarking on the team’s idea of Glidden for Good, a judge stated, “Solid Tactic. The Boys and Girls Club is a strong fit and great brand alignment.”

On the team’s 20-minute presentation, feedback included, “All of you are great presenters. I loved how you weaved in personal stories and used great humor and creativity throughout.”

For information on joining Boise State’s AAF Chapter or for Mktg 401/402 enrollment information, contact the Department of Marketing and Finance at: mkfi-info@boisestate.edu.

Visit www.aaf.org for more information on the AAF and NSAC.

COBE Dean, Patrick Shannon, Plans to Go Back to Full-Time Teaching

PPat Shannon, COBE, portrait, Carrie Quinney photoatrick Shannon will step down as dean by Dec. 31, 2013. After a spring 2014 sabbatical, he will return to the classroom full-time for fall semester 2014 in the Department of Information Technology and Supply Chain Management.

Shannon will celebrate 40 years with Boise State this fall, including five as dean. Accomplishments under his leadership include construction of the Micron Business and Economics Building, a tremendous growth in graduate programs and international re-accreditation of COBE programs.

“It has been an honor and pleasure to serve as dean,” Shannon said. “The college is in a strong position with an outstanding faculty, staff and quality academic programs. During my time as dean, COBE has received unprecedented support from our alumni and the business community, for which I am most appreciative. While I have very much enjoyed my work as dean, I look forward to returning to teaching in 2014.”

The Office of the Provost will begin a search for a new dean for the College of Business and Economics early this summer.

Greber on KTVB “It’s Your Business” – Accessing reliable workers with disabilities

Greber2Dr. Brian Greber, the Director of the Center for Business Research and Economic Development at Boise State University and President of the Board of the Arc, Idaho, discusses ways employers  can expand their work capacity without expanding their infrastructure or bringing new employees directly onto the payroll by accessing reliable workers with disabilities or as Greber likes to say, “workers with differential abilities.” See the T.V. segment here. For more information call the ARC, (208) 343-5583, or visit The Arc website.

Beta Alpha Psi Hosts Successful Ethics and Sustainability Symposium

photo Ethics and Sustainability SymposiumIn a collaborative effort, Beta Alpha Psi chapters Eta Lambda Chapter, Idaho State University and Zeta Psi Chapter, Boise State University presented the Ethics and Sustainability Symposium on May 3 at Boise State with approximately 190 attendees. Beta Alpha Psi students were heavily involved in the planning and execution of the event.

The Keynote Address — Accountants as Stewards of the Capital Markets: A Professional Responsibility, was given by Angeli E. Weller, Managing Partner, Weller Worldwide, LLC; Former Director of Ethics, KPMG LLP. Other participants and events were:

The Ethics of Social Media, Panel Discussion — Lealan Miller, Partner and Director, Government Service s Group, Eide Bailey, LLP; Susan Park, JD, Assistant Professor, MCB&E, Boise State University; David C. Smith, Managing Partner, Valens Point, LLC; Moderator: Celia Renner, Ph.D., faculty adviser, Zeta Psi Chapter.

D_1305_018_036What Would You Do? Interactive Professional Ethics Challenges — Moderators: Dawn Konichek, incoming faculty adviser, Eta Lambda Chapter; Dan Fox, incoming faculty adviser, Zeta Psi Chapter.

Plenary Panel Beyond Financial Reporting: The Future of Sustainability and Integrated Reporting — Rich Garber, Director of Environment, Boise, Inc.; Marisa Mackey, Associate Director, Sustainability Accounting Standards Board; Brad Sparks, Director, Global Citizenship, KPMG LLP; Moderator: Priscilla R. Reis, Ph.D., faculty adviser, Eta Lambda Chapter.

These events were followed by a networking reception.

Mark Buchanan, COBE Professor, In China – Presented “Corporate Social Responsibility: A Business Essential and Legal Imperative”

Buchanan_MarkMark Buchanan, COBE professor of law and international business is currently teaching and doing research abroad. He recently gave a presentation titled Corporate Social Responsibility: A Business Essential and Legal Imperative for the ABA Section of International Law China Committee in Shanghai Centre, Shanghai, China on May 8-9, 2013. (南京西路1376号, 上海商城，568室)

Corporate social responsibility (CSR) is an essential part of the global plan of a company. U.S. state and federal mandates address CSR and there is increased focus on CSR in China. Buchanan shared live situations that are plaguing companies, highlighted issues that should be considered when doing due diligence, discussed the rules and regulations affecting CSR, and address best corporate practices.

New Faculty In Residence, Denise English

Denise English and her husband Ron have been selected to be Faculty In Residence in the COBE Residence Hall — Living-Learning  Community — for the next two years. The primary purpose of this position is to expand educational opportunities for students outside of the classroom. Denise and Ron will be great mentors for the freshman COBE students in the hall. Denise is replacing Scott Roark who has done a great job this year. Congratulations, Denise, and thank you, Scott.

The living learning environment is rich with possibilities  Learn more.

Meredith Taylor Black Receives Accomplished Under 40 Award

Meredith Taylor Black, director of the international business program at Boise State, has been selected to receive the Accomplished Under 40 Award this year. In its 14th year, this recognition program honors local business and professional leaders who have achieved success before the age of 40. Congratulations, Meredith.

Also selected for the award this year are ten COBE graduates:

  • Jessica Burke, Finance BBA
  • Brian Doster, Accountancy BBA
  • Clayton Freeman, MBA
  • Kristen Muchow, Marketing BBA and Business Management BBA
  • Jennie Myers, Executive MBA
  • Alicia Piccione, Finance BBA
  • Scott Plew, Accountancy BBA
  • Jason Sears, Computer Info Systems BBA, Executive MBA
  • William Shrum, International Business BBA and Accountancy MS
  • Timothy Tatum, Economics BBA and MBA

Award recipients will be honored at an event June 13 at the Knitting Factory. For tickets click here.

Geoffrey Black, Economics Department Chair Presented to Accountants

Geoffrey Black, economic professor and economics department chair, presented “Developments in the Global Economy and the Implications for Idaho” to approximately 250 accountants at the annual meeting of the Association of Government Accountants on April 24. Reception to Black’s presentation was positive. Boise State’s College of Business and Economics values the supportive relationship it has with accounting professionals in the Treasure Valley.

Management Department Faculty Awards

The Department of Management had its 6th annual awards for outstanding faculty achievements for the year. The winners are:

Outstanding Tenured/Tenure Track Faculty
  • Research: Chris Baughn
  • Undergraduate Teaching: Susan Park
  • Internal Service: John McIntosh
  • Community Service: Dusty Bodie
Outstanding Special Lecturer
  • Teaching: Christy Suciu
  • Internal Service: Decateur Reed
  • Community Service: Christy Suciu
Outstanding Adjunct
  • Teaching Steve Kipp

College of Business and Economics Administration    |    cobe-info@boisestate.edu    |    (208) 426-1125    |    Micron Business and Economics Building Room 3131