The College of Business and Economics

Doug Lincoln, professor of marketing and chair for the Department of Marketing and Finance, had his article, “Student Response Systems Adoption and Use in Marketing Education: A Status Report,” published in the fall 2009 issue of the Marketing Education Review. The empirical-based article provides an in-depth look at how those teaching with clickers are using them in their classrooms, gives specific directions for current users on how to more fully exploit clicker technology, and gives advice for first-time users.