COBE Student Spotlight Recipients April – May 2013
Student Spotlight selection is based on academic achievements and contributions to departments, the college and the university. The Spotlight awards are given just four times a year.
Make a difference
Sustainability minor will provide students the tools to positively transform organizations and communities to balance social, environmental and economic needs and impacts.
Check out our electronic book, “The Building Years”
Learn what the College of Business and Economics has been doing besides building a building. Also see pictures of the Micron Business and Economics Building and read what COBE alumni have been up to.
What Does Accreditation Mean For You?
AACSB-accredited schools have better programs, better faculty, better students with higher GPAs, more international students, more employers that recruit from them and graduates that receive better salaries.
COBE Student Nic Baughman Leads Team to NASA Microgravity University
Click picture above to read the story about Boise State's Microgravity team lead by our own Nic Baughman. Nic is a humble leader, giving all the credit for success to the team.
Is it right for you?
An EMBA informational open house is the best place for individuals and companies to learn about our unique program from those who are directly involved.
Welcome to the College of Business and Economics
Nancy Napier Featured on Online MBA Blog
Nancy Napier was featured in the Online MBA blog on business schools across the nation that have designed programs to help cultivate creative business graduates. The blog post, titled “The Business of Creativity,” highlights programs from Boise State, Stanford, Harvard and Columbia University. The article describes how bolstering creative thinking in college allows students to enter the workforce equipped with a mixture of hard and soft skills, as well as mastery in traditional business curriculum and the ability to be creative. Check it out.
Geoffrey Black, Economics Chair, to Present at Small Modular Reactors Conference
Geoffrey Black had been ask to speak at the Small Modular Reactors (SMR) Conference: Managing the Technical, Cost, and Regulatory Challenges to Develop a New Nuclear Industry, May 29-30, 2013 in Washington, DC. Black will be presenting his study on assessing potential markets, particularly developing economies. He has been working with the Westinghouse company on the impacts of developing SMR manufacturing facilities in the US for domestic deployment (eg: in Missouri to replace aging coal plants) and on the market potential for developing countries.
Nancy Napier’s New Blog – The upside of Complaining
Nancy Napier, director of the Centre of Creativity and Innovation, posts regularly for Psychology Today. Read her most recent blog and learn your A’s and C’s and the good of complaining.
Boise State Marketing and Graphic Design Students Impress National Student Advertising Competition Judges
Front from left: Rachel Richardson, Cody McDaniel, Blake Harpham, Kimberly Rodell
Middle from left: Cara Van Valkenburg, Shakie Williams, Leah Cronen
Back from left: Pat Simmons, Zachary Leslie
A mix of nine marketing and graphic design majors teamed up to impress the American Advertising Federation’s (AAF) judging panel with their plans book and presentation at the 2013 District XI National Student Advertising Competition (NSAC) on April 19 in Boise.
Annually, an NSAC corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity.
In the fall term, Marketing 401 students began work on the case study for Glidden Paint, the 2012-13 NSAC corporate sponsor. The students conducted primary and secondary research to develop an understanding of the product and target market and created a sound market positioning strategy. In the spring term, students continued their work on the case study in the Marketing 402 class. They compiled a 20-page plans book complete with fully-developed print ads, television spots, mobile and online applications, and in-store and out-of-home advertising. The plans book also summarized their research findings and outlined an annual media plan and PR strategy for Glidden.
A judge and brand manager from Glidden remarked on the well-designed creative in-store and ad concepts, saying, “Your ads are beautifully executed. I would take those to the store right now and implement [them] exactly as they are. Very strong design.” Other praise included, “So smart that your mobile app emphasizes Glidden at Walmart.” And in remarking on the team’s idea of Glidden for Good, a judge stated, “Solid Tactic. The Boys and Girls Club is a strong fit and great brand alignment.”
On the team’s 20-minute presentation, feedback included, “All of you are great presenters. I loved how you weaved in personal stories and used great humor and creativity throughout.”
For information on joining Boise State’s AAF Chapter or for Mktg 401/402 enrollment information, contact the Department of Marketing and Finance at: mkfi-info@boisestate.edu.
Visit www.aaf.org for more information on the AAF and NSAC.
COBE Dean, Patrick Shannon, Plans to Go Back to Full-Time Teaching
P
atrick Shannon will step down as dean by Dec. 31, 2013. After a spring 2014 sabbatical, he will return to the classroom full-time for fall semester 2014 in the Department of Information Technology and Supply Chain Management.
Shannon will celebrate 40 years with Boise State this fall, including five as dean. Accomplishments under his leadership include construction of the Micron Business and Economics Building, a tremendous growth in graduate programs and international re-accreditation of COBE programs.
“It has been an honor and pleasure to serve as dean,” Shannon said. “The college is in a strong position with an outstanding faculty, staff and quality academic programs. During my time as dean, COBE has received unprecedented support from our alumni and the business community, for which I am most appreciative. While I have very much enjoyed my work as dean, I look forward to returning to teaching in 2014.”
The Office of the Provost will begin a search for a new dean for the College of Business and Economics early this summer.
Greber on KTVB “It’s Your Business” – Accessing reliable workers with disabilities
Dr. Brian Greber, the Director of the Center for Business Research and Economic Development at Boise State University and President of the Board of the Arc, Idaho, discusses ways employers can expand their work capacity without expanding their infrastructure or bringing new employees directly onto the payroll by accessing reliable workers with disabilities or as Greber likes to say, “workers with differential abilities.” See the T.V. segment here. For more information call the ARC, (208) 343-5583, or visit The Arc website.
Beta Alpha Psi Hosts Successful Ethics and Sustainability Symposium
In a collaborative effort, Beta Alpha Psi chapters Eta Lambda Chapter, Idaho State University and Zeta Psi Chapter, Boise State University presented the Ethics and Sustainability Symposium on May 3 at Boise State with approximately 190 attendees. Beta Alpha Psi students were heavily involved in the planning and execution of the event.
The Keynote Address — Accountants as Stewards of the Capital Markets: A Professional Responsibility, was given by Angeli E. Weller, Managing Partner, Weller Worldwide, LLC; Former Director of Ethics, KPMG LLP. Other participants and events were:
The Ethics of Social Media, Panel Discussion — Lealan Miller, Partner and Director, Government Service s Group, Eide Bailey, LLP; Susan Park, JD, Assistant Professor, MCB&E, Boise State University; David C. Smith, Managing Partner, Valens Point, LLC; Moderator: Celia Renner, Ph.D., faculty adviser, Zeta Psi Chapter.
What Would You Do? Interactive Professional Ethics Challenges — Moderators: Dawn Konichek, incoming faculty adviser, Eta Lambda Chapter; Dan Fox, incoming faculty adviser, Zeta Psi Chapter.
Plenary Panel Beyond Financial Reporting: The Future of Sustainability and Integrated Reporting — Rich Garber, Director of Environment, Boise, Inc.; Marisa Mackey, Associate Director, Sustainability Accounting Standards Board; Brad Sparks, Director, Global Citizenship, KPMG LLP; Moderator: Priscilla R. Reis, Ph.D., faculty adviser, Eta Lambda Chapter.
These events were followed by a networking reception.
Mark Buchanan, COBE Professor, In China – Presented “Corporate Social Responsibility: A Business Essential and Legal Imperative”
Mark Buchanan, COBE professor of law and international business is currently teaching and doing research abroad. He recently gave a presentation titled Corporate Social Responsibility: A Business Essential and Legal Imperative for the ABA Section of International Law China Committee in Shanghai Centre, Shanghai, China on May 8-9, 2013. (南京西路1376号, 上海商城，568室)
Corporate social responsibility (CSR) is an essential part of the global plan of a company. U.S. state and federal mandates address CSR and there is increased focus on CSR in China. Buchanan shared live situations that are plaguing companies, highlighted issues that should be considered when doing due diligence, discussed the rules and regulations affecting CSR, and address best corporate practices.